If a pull policy is used in promoting a product, the producer promotes the product only to the next marketing institution down the channel.

Question

Quizplus · Accepted Answer

If a pull policy is used in promoting a product, the producer promotes the product directly to the end consumer through advertising and other promotional tactics, rather than promoting it only to the next marketing institution down the channel. This is intended to create consumer demand and pull the product through the channel.

If a Pull Policy Is Used in Promoting a Product