Successful marketers that understand the significance of word-of-mouth communication seek out opinion leaders and try to encourage them to try their products in the hope they will spread favorable word about them.

Question

Quizplus · Accepted Answer

This statement is true. Opinion leaders have the power to influence the opinions and behaviors of others, so marketing efforts often target them in the hopes of generating positive word-of-mouth communication and building brand awareness.

Successful Marketers That Understand the Significance of Word-Of-Mouth Communication Seek