The three general types of media schedules are
A) pulsing, beating, and continuous.
B) short, medium, and long-term.
C) morning, afternoon, and evening.
D) pulsing, continuous, and flighting.
E) light, heavy, and alternating.

Question

Quizplus · Accepted Answer

The three general types of media schedules are pulsing, continuous, and flighting. Pulsing involves advertising at regular intervals, flighting involves advertising in short bursts with breaks in between, and continuous involves advertising consistently over a period of time. These different approaches may be suited to different advertising goals, budgets and target audiences.

The Three General Types of Media Schedules Are