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Realizing That Her Firm's Sales Promotion Budget Was Small and Cut

Question 104

Multiple Choice

Realizing that her firm's sales promotion budget was small and cut by 30 percent for the coming year, Stacey Baronas rules out ____ as playing a role in her sales promotion plan.


A) samples
B) coupons
C) point-of-purchase materials
D) money refunds
E) premiums

Correct Answer:

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