Scenario 3.1 Use the following to answer the questions.Meyers' Sporting Goods, a national chain, has been doing business with Soljur Sports, a manufacturer of skateboards, for several years. Recently, it came to the attention of Meyers' financial director that the average cost per Soljur Sports skateboard had substantially increased over that of the previous year. The financial director asked the marketing department if they knew what the Soljur skateboards cost at competing sporting goods stores, to see if they too were likely hit with a higher cost.The marketing department found that the Soljur skateboards were priced at $15 less in the competing store than at Meyers. The financial director found that Soljur Sports was selling a similar number of skateboards to one of Meyers' competitors for $10 less per skateboard. The attorney for Meyers' Sporting Goods immediately filed a complaint with the Federal Trade Commission.
-Refer to Scenario 3.1. Suppose that a customer has a complaint against Meyers Sporting Goods Stores. He files a complaint with the Better Business Bureau. What action could the BBB take against Meyers if the complaint was substantiated and Meyers did not change the offending practice?
A) Issue a cease-and-desist order.
B) Seek a $10,000 monetary penalty.
C) Issue a warning to consumers through the local newspaper.
D) Order Meyers to make restitution.
E) Seek a $5,000 monetary penalty.
Correct Answer:
Verified
Q41: Environmental analysis helps managers identify potential threats
Q60: The marketing environment consists of external forces
Q85: An oligopoly exists when a firm offers
Q100: Monitoring the competitive environment guides marketers in
Q121: Product competitors provide very different products that
Q122: Scenario 3.2 Use the following to answer
Q124: Scenario 3.2 Use the following to answer
Q127: Environmental analysis is the process of collecting
Q129: Scenario 3.2 Use the following to answer
Q130: A recession is characterized by extremely high
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents