An unfavourable sales-mix variance would MOST likely be caused by:
A) a new competitor providing better service in the high-margin product sector.
B) the company offering low-margin products at a higher price.
C) a competitor having distribution problems with high-margin products.
D) the company experiencing quality-control problems that get negative media coverage of low-margin products.
Correct Answer:
Verified
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Q131: The sales-quantity variance will be unfavourable when:
A)the
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