To give more emphasis to the product that most likely drives the sales of the bundled product,the revenue allocation should be weighted using:

Question

Quizplus · Accepted Answer

Stand-alone product revenues are used to give more emphasis to the product that most likely drives the sales of the bundled product because it reflects the value of each product if sold separately, thereby providing a basis for a more accurate allocation of the bundle's total revenue among its components.

To Give More Emphasis to the Product That Most Likely