Bledisloe Corporation Plans to Grow by Offering an Audio-Visual Training

Bledisloe Corporation plans to grow by offering an audio-visual training programme,the Rugger2018 that is superior and unique from the competition.Bledisloe believes that putting additional resources into R&D and staying ahead of the competition with technological innovations are critical to implementing its strategy.
Required:
a.Is Bledisloe's strategy one of product differentiation or cost leadership? Explain briefly.
b.Identify at least one key element that you would expect to see included in the balanced scorecard:
- for the financial perspective.
- for the customer perspective.
- for the internal business process perspective.
- for the learning and growth perspective.
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