Which of the following steps is NOT the same for both goods and services?
A) Detailed goods, services, and process design
B) Customer benefit package design and configuration
C) Market introduction/deployment
D) Marketplace evaluation

Question

Quizplus · Accepted Answer

Detailed goods, services, and process design is not the same for both goods and services because the tangible nature of goods often requires a different approach to design and process compared to the intangible nature of services, which may focus more on the customer experience and service delivery processes.

Which of the Following Steps Is NOT the Same for Both