A(n) _____ is included in service provider publications and advertisements.
A) artifact
B) service-encounter design
C) explicit service guarantee
D) service-upset clause

Question

Quizplus · Accepted Answer

A explicit service guarantee is a promise made by a service provider to meet or exceed certain expectations, and is commonly included in service provider publications and advertisements to reassure potential customers of the quality of the service. Artifacts refer to tangible elements of the service experience, service-encounter design refers to the process of creating a positive customer experience, and a service-upset clause is a provision in a service agreement that addresses potential issues or disputes.

A(n) _____ Is Included in Service Provider Publications and Advertisements