When evaluating golf clubs in a retail store, a golf simulator (i.e., a person hits the balls into a big video golf course screen and sees where it lands) is an example of _____.
A) nondurable goods replacing services
B) a primary good
C) low goods content
D) biztainment

Question

Quizplus · Accepted Answer

A golf simulator in a retail store is an example of biztainment, which refers to the integration of entertainment and retail environments to enhance the shopping experience. It allows customers to test and have fun with the product, improving their experience and increasing the likelihood of a purchase.

When Evaluating Golf Clubs in a Retail Store, a Golf