In order to increase value, an organization must do all of the following EXCEPT:
A) increase perceived benefits while holding price or cost constant.
B) increase perceived benefits while reducing price or cost.
C) keep the proportion of price or cost to perceived benefits constant.
D) decrease price or cost while holding perceived benefits constant.

Question

Quizplus · Accepted Answer

Keeping the proportion of price or cost to perceived benefits constant will maintain the current value proposition but will not necessarily increase it. To increase value, an organization must either increase perceived benefits while holding price or cost constant, increase perceived benefits while reducing price or cost, or decrease price or cost while holding perceived benefits constant.

In Order to Increase Value, an Organization Must Do All