Which one of the following statements regarding the Bookmaster case study is TRUE?
A) Advantages of the bricks-and-mortar value chain include more customization, more product variety, and using more customer labor (self-service).
B) Operations play no role in the Internet-based value chain.
C) The nature of the service encounter did not change between the bricks-and-mortar versus Internet-based value chain.
D) The case is an example of where physical assets are replaced by information.

Question

Quizplus · Accepted Answer

The Bookmaster case study is an example of where physical assets are replaced by information. This is evident in the shift from the bricks-and-mortar value chain to the Internet-based value chain, where physical stores were replaced by an online platform. The nature of service encounter, advantages of value chain and the role of operations are not as relevant to the main theme of the case study.

Which One of the Following Statements Regarding the Bookmaster Case