Which one of the following statements is TRUE regarding the Bookmaster case study?
A) One advantage of the virtual (web-based) value chain is mass customization using
Self-service (i.e., customer labor).
B) One advantage of the bricks-and-mortar value chain is more customer convenience and scope of greater product selection.
C) One advantage of the virtual (web-based) value chain is more management control.
D) One advantage of the bricks-and-mortar value chain is less of a carbon footprint.

Question

Quizplus · Accepted Answer

The virtual (web-based) value chain allows for mass customization through self-service, enabling customers to tailor products or services to their specific needs, which is a key advantage of this model.

Which One of the Following Statements Is TRUE Regarding the Bookmaster