A coffee shop's average transaction price is $3, the contribution margin is 60 percent, a typical customer makes a purchase once a week or 52 weeks per year, and the management estimates the value of a loyal customer over the buying life cycle as $520. What is the customer defection rate?

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The Answer of A coffee shop's average transaction price is $3, the contribution margin is 60 percent, a typical customer makes a purchase once a week or 52 weeks per year, and the management estimates the value of a loyal customer over the buying life cycle as $520. What is the customer defection rate?

A Coffee Shop's Average Transaction Price Is $3, the Contribution