__________are those that a customer can determine prior to purchasing goods or services.
A) Search attributes
B) Experience attributes
C) Credence attributes
D) Variant attributes

Question

Quizplus · Accepted Answer

Search attributes are those that can be easily evaluated by customers before purchasing goods or services. These include tangible features such as price, size, color, or brand. Customers can easily gather information about search attributes, and compare them across different options to make a decision.

__________Are Those That a Customer Can Determine Prior to Purchasing