Order winners are goods and service features and performance characteristics that differentiate one customer benefit package from another and win a customer's business.

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Order winners are key factors that make a customer choose one product or service over another, based on their unique benefits, features, and performance characteristics. These differentiating factors can vary depending on the customer's needs and preferences, and can include things like pricing, quality, innovation, customization, speed, reliability, and brand reputation, among others. By focusing on their order winners, companies can create value for their customers, gain a competitive advantage, and increase their market share and profits.

Order Winners Are Goods and Service Features and Performance Characteristics