Which of the following is NOT a major characteristic of a customer relationship management (CRM) system?
A) Predicts various Web characteristics that would be most attractive to customers
B) Identifies the possible fraudulent transactions
C) Monitors the quality levels of products
D) Forecasts customer retention

Question

Quizplus · Accepted Answer

CRM systems are primarily focused on managing a company's interactions with current and potential customers. They are designed to compile information on customers across different channels and to predict customer behavior, but they do not directly monitor the quality levels of products. That function is typically part of quality management systems.

Which of the Following Is NOT a Major Characteristic of a Customer