An automobile company that installs satellite radio at the dealership instead of at the factory is applying a postponement strategy.

Question

Quizplus · Accepted Answer

Postponement involves delaying the customization or differentiation of a product until closer to the time of sale, which in this case is when the automobile is being sold at the dealership. By installing satellite radio at the dealership, the company is employing a postponement strategy.

An Automobile Company That Installs Satellite Radio at the Dealership