Long-range forecasts expressed in sales dollars are more meaningful to top managers than to managers at the operations level.

Question

Quizplus · Accepted Answer

Long-range sales forecasts are more relevant to top management, as they are responsible for setting the company's strategic direction and making major business decisions. Managers at the operations level may be more focused on day-to-day operations and may not need to be as concerned with long-term sales projections. They may instead rely on short-term forecasts that are more closely tied to their specific functions within the organization.

Long-Range Forecasts Expressed in Sales Dollars Are More Meaningful to Top