The new culture of mass consumption in Western Europe was marked by:

Question

Quizplus · Accepted Answer

The new culture of mass consumption in Western Europe was marked by all of these: the institution of credit payments for purchases, an expanded advertising industry, the creation of marketing divisions by industry, and a shift in values. A shift in values occurred as people began valuing material possessions and conspicuous consumption over traditional values such as frugality and modesty. The other choices also contributed to the rise of mass consumption by making it easier for people to buy more and encouraging them to do so through advertising and other marketing techniques.

The New Culture of Mass Consumption in Western Europe Was