Counteradvertising requires a company to focus its marketing on point-of-sale displays.

Question

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Counteradvertising is a type of advertising that aims to contradict or criticize the marketing messages of competitors. It can be done through various channels, such as media advertising or social media. Point-of-sale displays may be utilized as part of counteradvertising campaigns, but they do not require a company to focus solely on them.

Counteradvertising Requires a Company to Focus Its Marketing on Point-Of-Sale