Antonio Gramsci coined the term hegemony to mean that a dominant group wins "consent" of the masses through "moral and intellectual leadership." His thoughts are closely related to those of:

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Gramsci's ideas about hegemony are closely related to those of Karl Marx, who also believed that the dominant class exercises control over society through ideology and cultural domination. Gramsci expanded on Marx's ideas by arguing that the ruling class not only uses force and coercion to maintain its power, but also wins the consent of the working class through cultural and intellectual leadership. Comte, Gans, and Weber may have touched on related concepts, but their ideas are not as directly related to Gramsci's concept of hegemony as Marx's are.

Antonio Gramsci Coined the Term Hegemony to Mean That a Dominant