The expectations that girls play with Barbie dolls and boys play with G.I.Joe dolls are examples of:

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The expectations that girls play with Barbie dolls and boys play with G.I.Joe dolls reflect gender roles, which are culturally defined expectations of attitudes and behaviors considered appropriate for each gender. It is a societal construct, not a biological difference. Gendered role conflicts refer to conflicts experienced by individuals who find themselves unable to fulfill the expectations of their assigned gender role. Gendered reference groups refer to the people with whom one interacts and compares oneself in terms of gender identity.

The Expectations That Girls Play with Barbie Dolls and Boys