A competitive advantage has been established when
A) customers see the variation as important and the value added to the customer exceeds the cost of providing differentiation.
B) a high-cost strategy increases customer value by minimizing customer sacrifices.
C) a low-profit item is dropped from the product line.
D) both a and B

Question

Quizplus · Accepted Answer

A competitive advantage is established when customers perceive the variation as important and the value added exceeds the cost of providing differentiation (A), and when a high-cost strategy increases customer value by minimizing customer sacrifices (B). Both A and B contribute to creating a competitive advantage.

A Competitive Advantage Has Been Established When