Contagion effects often work through the influence of a leader with a lot of:

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Charisma refers to a person's ability to attract and influence others. Leaders with high levels of charisma often have a strong personality and the ability to inspire and motivate others. Their actions and words can have a contagious effect on their followers, leading to a ripple effect of influence throughout the organization or community. As such, charisma is often a key factor in the spread of contagion effects. Power, knowledge, and experience can also be important factors, but charisma is typically the most influential.

Contagion Effects Often Work Through the Influence of a Leader