During the 2011 Super Bowl,Best Buy ran a commercial featuring Justin Bieber and Ozzy Osbourne.If the endorsements of Justin Bieber and Ozzy Osbourne resulted in a subsequent increase in sales at Best Buy,this would be an example of ________ on decision making.

Question

Quizplus · Accepted Answer

The use of celebrity endorsement in the commercial represents a social influence on consumer decision making, as it taps into the power of social influence and the influence of celebrities on consumers' perceptions and attitudes towards the brand, potentially increasing sales at Best Buy. The income effect describes how changes in a consumer's income affect their purchasing decisions, the substitution effect describes how changes in the price of one product affect the demand for another, and a scientific influence may refer to the impact of research or scientific findings on consumer behavior. However, none of these directly capture the effect of celebrity endorsement on consumer behavior.

During the 2011 Super Bowl,Best Buy Ran a Commercial Featuring