Customer revenues and ________ are the determinants of customer profitability.
A) customer profile
B) customer costs
C) customer location
D) customer industry

Question

Quizplus · Accepted Answer

Customer profitability is determined by the revenues generated by the customer and the costs associated with serving that customer. Customer profile, location, and industry may be factors that influence these revenues and costs, but they are not determinants of customer profitability in and of themselves.

Customer Revenues and ________ Are the Determinants of Customer Profitability