The Chart Used to Express Customer Profitability Is Called the Whale

The chart used to express customer profitability is called the whale curve because ________.

A) it is forward-bending at the point where customers start to become profitable and thus resembles a humpback whale
B) it is forward-bending at the point where customers start to become unprofitable and thus resembles a humpback whale
C) it is backward-bending at the point where customers start to become profitable and thus resembles a humpback whale
D) it is backward-bending at the point where customers start to become unprofitable and thus resembles a humpback whale