Roberto Inc., operates a chain of luxury hotels in the Asia-Pacific region. It charges $150 for one night stay. However when 90% of the rooms are occupied, Roberto charges a premium of 20% on room tariff for the remaining rooms. What pricing method has Roberto Inc. adopted?
A) customer-preference pricing
B) seasonal-load pricing
C) peak-load pricing
D) capacity pricing

Question

Quizplus · Accepted Answer

Roberto Inc. has adopted peak-load pricing as it charges a premium of 20% on room tariff for the remaining rooms when 90% of the rooms are occupied, which is a characteristic of peak-load pricing. This pricing method is used to maximize revenue during periods of high demand.