Place the four business functions in the order they appear along the value chain:
Customer service
Design
Marketing
Production
A) Customer Service, Design, Production, Marketing
B) Customer Service, Marketing, Production, Design
C) Design, Production, Marketing, Customer Service
D) Design, Customer Service, Production, Marketing

Question

Quizplus · Accepted Answer

The value chain starts with design, followed by production, marketing, and finally customer service. Design is the first step in creating a product or service, followed by production which involves manufacturing and delivery of the product. Marketing is next since the product needs to be promoted to potential customers. Finally, customer service is the last step as it involves after-sales support to ensure customer satisfaction. Choice C has the correct order of these four functions along the value chain.

Place the Four Business Functions in the Order They Appear