________ is a strategy that integrates people and technology in all business functions to enhance relationships with customers, partners, and distributors.
A) Supply-chain analysis
B) Customer relationship management
C) Value-chain analysis
D) Continuous quality improvement

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a strategy that focuses on using technology and human resources to manage interactions with customers and improve their overall experience with the company. It involves analyzing customer data to develop targeted marketing campaigns, providing personalized customer service, and building long-term relationships with customers. This approach is designed to enhance relationships not only with customers but also with partners and distributors, ultimately leading to improved business performance. Supply-chain analysis (A) is a strategy focused on optimizing the flow of materials and information among suppliers, manufacturers, and retailers. Value-chain analysis (C) is a technique for identifying ways to create value throughout the various stages of a company's operations. Continuous quality improvement (D) is a philosophy of continuously striving to improve the quality of products, services, and processes. While all of these strategies can be beneficial, only customer relationship management addresses the specific goal of using people and technology to enhance relationships with customers, partners, and distributors.

________ Is a Strategy That Integrates People and Technology in All