Which of the following is an area that customers want to see improved levels of performance?
A) higher sales margin
B) quality of the product
C) lower marginal costs
D) profit margins

Question

Quizplus · Accepted Answer

Quality of the product is an area that customers always want to see improved levels of performance. Higher sales margins and profit margins are important to the company, but customers are not directly affected by them. Lower marginal costs are important to the company's bottom line, but customers generally do not have visibility or concern about them.

Which of the Following Is an Area That Customers Want