Customer relationship management initiatives use technology to coordinate all customer-facing activities (such as marketing, sales calls, distribution, and after-sales support) and the design and production activities necessary to get products to customers.

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Quizplus · Accepted Answer

This statement is true as customer relationship management initiatives rely on technology to manage and coordinate various customer-facing activities and production activities involved in delivering products to customers.

Customer Relationship Management Initiatives Use Technology to Coordinate All Customer-Facing