Which of the following would be an example of advertisers applying classical conditioning to the marketing of a product?
A) The product is shown with stimuli that viewers already view positively, such as attractive people.
B) A commercial shows individuals modeling the correct use of the product.
C) Customers are rewarded with a free product for every five they purchase.
D) Advertisers saturate print and broadcast media with images of the product so people will remember it.

Question

Quizplus · Accepted Answer

Classical conditioning involves associating a neutral stimulus with a stimulus that already elicits a particular response. In this case, the product is associated with stimuli that viewers already view positively (attractive people), in order to create a positive association with the product.

Which of the Following Would Be an Example of Advertisers