A television advertisement for beer shows young people at the beach drinking and having fun. Based on classical conditioning principles, the advertisers are hoping you will buy the beer because the commercial elicits:

Question

Quizplus · Accepted Answer

The advertisers are using classical conditioning to associate their beer with positive emotions and experiences, such as fun at the beach. Over time, this pairing can lead to a conditioned emotional response of pleasure, which they hope will lead people to choose their beer over competitors'.

A Television Advertisement for Beer Shows Young People at the Beach