When an individual makes judgments based on how easily things come to mind,he or she is employing the _____ heuristic.
A)confirmation
B)representativeness
C)availability
D)belief perseverance

Question

Quizplus · Accepted Answer

The availability heuristic is when we make judgments based on how easily we can bring something to mind. We often rely on this heuristic when we don't have all the information we need or we need to make a quick decision. For example, if someone hears about a few incidents of shark attacks, they may overestimate the likelihood of being attacked by a shark because those incidents are easy to recall.

When an Individual Makes Judgments Based on How Easily Things