'Enlightened Self-Interest' Is Usually Defined As

'Enlightened self-interest' is usually defined as:

A) engaging in corporate philanthropy, such as by making donations to universities and public charitable institutions
B) incurring costs that promote benefits for society as a whole but which it is hoped will generate benefits for the company concerned that will exceed those costs
C) taking decisions that benefit consumers and the general community, as well as benefiting shareholders of the company concerned
D) taking decisions that benefit consumers and the general community