Price-setters emphasize a target-pricing approach while price-takers emphasize a cost-plus pricing approach.

Name: Price-setters emphasize a target-pricing approach while price-takers emphasize a cost-plus pricing approach.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Price-setters often use a cost-plus pricing approach to ensure they cover costs and achieve a desired profit margin, while price-takers, who have less control over market prices, may use target-pricing to determine the maximum cost they can incur and still sell at the market price.

Price-Setters Emphasize a Target-Pricing Approach While Price-Takers Emphasize a Cost-Plus