The table below shows the payoff (profit) matrix of Firm A and Firm B indicating the profit outcome that corresponds to each firm's pricing strategy (where $500 and $200 are the pricing strategies of two firms).Table 12.2

-Consumers who are loyal to a brand will purchase products under that brand name even if their prices are above other competing brands.

Question

The table below shows the payoff (profit) matrix of Firm A and Firm B indicating the profit outcome that corresponds to each firm's pricing strategy (where $500 and $200 are the pricing strategies of two firms).Table 12.2
 
-Consumers who are loyal to a brand will purchase products under that brand name even if their prices are above other competing brands.

Quizplus · Accepted Answer

This statement is true. The question, however, is not directly related to the payoff matrix provided in the table.

The Table Below Shows the Payoff (Profit) Matrix of Firm