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Rica Company Is a Price-Taker and Uses Target Pricing With the Current Cost Structure,Rica Cannot Achieve Its Profit Goals

Question 14

Multiple Choice

Rica Company is a price-taker and uses target pricing.Please refer to the following information:
 Production volume $601,000 units per year  Market price $30 per unit  Desired operating profit 16% of total assets  Total assets $13,900,000 Variable cost per unit $19 per unit  Fixed cost per year $5,600,000 per year \begin{array} { | l | l | l | } \hline \text { Production volume } & \$ 601,000 & \text { units per year } \\\hline \text { Market price } & \$ 30 & \text { per unit } \\\hline \text { Desired operating profit } & 16 \% & \text { of total assets } \\\hline \text { Total assets } & \$ 13,900,000 & \\\hline \text { Variable cost per unit } & \$ 19 & \text { per unit } \\\hline \text { Fixed cost per year } & \$ 5,600,000 & \text { per year } \\\hline\end{array}
With the current cost structure,Rica cannot achieve its profit goals.It will have to reduce either the fixed costs or the variable costs.Assuming that fixed costs cannot be reduced,how much will be the target variable costs per year?


A) $15,806,000
B) $10,206,000
C) $11,419,000
D) $5,600,000

Correct Answer:

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