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Polynesia Company Manufactures Sonars for Fishing Boats The Sales Manager Says He Has an Opportunity to Pitch

Question 51

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Polynesia Company manufactures sonars for fishing boats.Model 70 sells for $300.Polynesia produces and sells 5 600 of them per year.Cost data are as follows:
 Variable manufacturing $100 per unit  Variable marketing $16 per unit  Fixed manufacturing $280000 per year  Fixed marketing & admin $150000 per year \begin{array} { | l | l | l | } \hline \text { Variable manufacturing } & \$ 100 & \text { per unit } \\\hline \text { Variable marketing } & \$ 16 & \text { per unit } \\\hline \text { Fixed manufacturing } & \$ 280000 & \text { per year } \\\hline \text { Fixed marketing \& admin } & \$ 150000 & \text { per year } \\\hline\end{array}
The sales manager says he has an opportunity to pitch a special sale to a new Canadian fishing company that is outfitting new boats.He proposes a sale of 40 units at a special price of $150 per unit.He says it will not cannibalise the company's regular sales and is a one-time transaction.It will require the normal amount of variable costs,both marketing and manufacturing,but will not impact fixed costs in any way.The president of the company has some reservations,but finally agrees to make the deal if and only if it adds a minimum of $1 500 to operating profit.Based on the president's criteria,Polynesia will decline the offer.

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