Catherine Chao, Director of Marketing Research, needs a sample of households to participate in the testing of a new toothpaste package.She directs the seven members of her staff to find five households each.Catherine's sample is a _____________.
A)cluster sample
B)proportionate stratified sample
C)quota sample
D)disproportionate stratified sample
E)simple random sample

Question

Quizplus · Accepted Answer

Catherine's approach of having her staff each find a specific number of households without using a random selection process aligns with the definition of a quota sample. This method involves selecting a sample that reflects the characteristics of the whole population in specific proportions, but without random selection.

Catherine Chao, Director of Marketing Research, Needs a Sample of Households