Which of the following is false? To increase value, an organization must
A)decrease price or cost while holding perceived benefits constant.
B)change both perceived benefits and price in the same proportion.
C)increase perceived benefits while holding price or cost constant.
D)increase perceived benefits while reducing price or cost.

Question

Quizplus · Accepted Answer

To increase value, an organization does not necessarily have to change both perceived benefits and price in the same proportion. In fact, changing perceived benefits may be more beneficial in some cases, while in others, reducing the price or cost while holding benefits constant may be more effective. Therefore, option B is false.

Which of the Following Is False? to Increase Value, an Organization