CRM helps firms gain competitive advantage by all of the following except
A)providing real-time transaction processing
B)segmenting markets
C)tracking sales trends and advertising effectiveness
D)identifying which customers should be the focus of targeted marketing initiatives

Question

Quizplus · Accepted Answer

Providing real-time transaction processing is not a specific advantage of CRM that helps firms gain a competitive advantage. However, segmenting markets, tracking sales trends and advertising effectiveness, and identifying which customers should be the focus of targeted marketing initiatives are all advantages of using CRM that can help firms gain a competitive advantage.

CRM Helps Firms Gain Competitive Advantage by All of the Following