Objectives of service guarantees include all of the following except
A)increasing brand image
B)reducing customer risk
C)forcing operational improvement
D)allowing reduced pricing

Question

Quizplus · Accepted Answer

Service guarantees are designed to increase brand image, reduce customer risk and force operational improvement. However, they are not intended to allow reduced pricing. In fact, service guarantees often come with added costs, such as the need for increased customer service and potential refunds or compensation in case of service failure.

Objectives of Service Guarantees Include All of the Following Except