During which phase of a product's life cycle does low unit cost become a top competitive priority?
A)Introduction
B)Growth
C)Maturity
D)Decline

Question

Quizplus · Accepted Answer

In the maturity phase, the product has already gained a significant market share, and competition is high. To remain competitive, companies focus on reducing the unit cost of production by introducing economies of scale, streamlining production processes, and reducing the cost of raw materials. As a result, low unit cost becomes a top competitive priority.

During Which Phase of a Product's Life Cycle Does Low