Affinity analysis is a data mining technique used in marketing research to determine
A) which products are purchased together
B) product clusters
C) the likelihood that a product will be purchased
D) causality

Question

Quizplus · Accepted Answer

Affinity analysis is specifically used to determine which products are often purchased together, making choice A the best option. Product clusters and the likelihood of purchase can be inferred from this analysis, but they are not the main purpose of this technique. Causality is not determined by affinity analysis.

Affinity Analysis Is a Data Mining Technique Used in Marketing