Why would potential candidates for elective office be advised to learn the demographics of their districts?

Question

Quizplus · Accepted Answer

Knowing the demographics of a district can help potential candidates understand which groups of people are more likely to vote and which issues are most important to them. This can help them tailor their messaging and campaign strategies to better appeal to those voters and increase voter turnout.

Why Would Potential Candidates for Elective Office Be Advised to Learn