By pairing their products with pleasant images and music on television,advertisers often try to create positive _______ vicariously.
A)CAIs
B)CERs
C)desensitizations
D)stimulus discriminations

Question

Quizplus · Accepted Answer

CERs (Conditioned Emotional Responses) are learned emotional associations that are triggered by specific cues or stimuli. In this case, advertisers are trying to create a positive emotional response in viewers by pairing their products with pleasant images and music on television.

By Pairing Their Products with Pleasant Images and Music on Television,advertisers